[Dealer] Want to develop the market, these six points must be done!

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[Dealer] Want to develop the market, these six points must be done!

The market is crucial for manufacturers or dealers, who has mastered the market who has mastered the initiative; Who has a big market, who has a big profit. Because of these, manufacturers and dealers in the improvement of the existing market also take the development of new markets as the primary task goal.

With the development and improvement of dealer sales system, the existing market of dealers is gradually saturated. With the increasing number of competitive products and the increasing competitive pressure, dealers can no longer only hold the previous market moderate development. If they want to make new breakthroughs, they need to start by developing new markets. But how easy is it to develop new markets? In the face of strange environment, strange people, strange competitors, how will dealers face it?

Selected goods

If dealers to open up new markets is a war of expansion, then the product is a sword in the hands of dealers. Dealers should choose quality products to open up new markets.

The so-called high-quality products are unique selling points, high quality, consumers generally love the products.

Understand the environment of the new market

After the dealer chooses the product, he needs to understand the market he will promote. Dealers must first understand the cultural traditions, administrative areas, economic conditions, and the overall environment of the region. These aspects seem to have nothing to do with the product, but in fact, they indirectly affect the future distribution and promotion.

Secondly, dealers should conduct market research, not only to investigate consumers' demand for such products, but also to investigate the number of manufacturers of competitive products in the market, sales, product structure, product advantages and market share, etc. Only by understanding these can they find out the differentiation advantages between their products and competitive products and achieve the effect of one hit.

Dealers can get the information they want by visiting the market and asking terminals, consumers and porters. Especially the porters, they know the best competitive goods in and out of the situation, as long as they give them enough respect, they will be happy to tell you.

Choose the right distributor

After the dealer understands the market, the next step is to find the right distributor, channel operator and terminal. Because these people can determine the results of the product promotion in the new market, so dealers should seriously look for partners, and the basic criteria for looking for partners is that the partners are highly motivated. If the channel distributors and terminals do not have any enthusiasm, they will not cooperate with you in the promotion. As long as the enthusiasm of distributors and terminals is high, even if the store is small, it will have a good effect.

The operating capacity of the terminal and the distributor should also be stable, no matter the size of the store, we must choose a stable terminal to cooperate, which can greatly reduce the risks encountered in the promotion process of the product.

Develop a suitable start-up plan

The development of a suitable starting plan is also the top priority, a good starting plan can allow dealers to have a plan in the promotion process, there is a delay. However, a good promotion plan is not only the product distribution plan, but to first develop feasible goals, and then determine the promotion route according to the goals, as well as the corresponding promotion plan, incentive plan, risk avoidance plan, etc. It is also necessary to determine the allocation of personnel and do a good job of budget analysis, so that the development of the new market can be carried out in an orderly manner.

The market start-up plan must consider the factors of competitors: first, consider the market development policy of competitors; The second is to consider the counter-measures that competitors will take. In order to ensure that the market development program in the implementation of the good results.

Create a template display

The speed of market entry and the number of sales depends on how the distribution work is going, and the main content of the distribution work is sample display. The sample presentation can be carried out first and then according to the customer's situation, which helps build the confidence of the business team. Because of the first sample display, you can bring several products to visit, and at the same time, it should be combined with publicity, not only that, but also prepare promotional products to promote the sample display.

In the process of sample display should be more innovative, to attract people's attention. And do terminal registration, timely return visit. As long as the results of the sample display are good, then it is not a problem to achieve a large number of products.

Manage the market

Once the product is in the market, the next step is to manage the market. Managing the market can be done in two ways:

1) Tally, dealers should regularly dispatch salesmen to the terminal tally. On the one hand, you can mix a familiar face with the terminal to enhance the familiarity between the two; On the other hand, it can timely understand the product sales and terminal inventory, and remind the terminal to purchase in time.

2) Strengthen terminal management. Dealers should often communicate with the terminal, and timely deal with the problem of the terminal response, improve the trust of both sides, but also promote the terminal's recognition of you, not only that, dealers should also be fair and just, to ensure that the price of the entire market is the same. Prevent the phenomenon of transshipment.

These six steps may seem simple, but it's not easy to do them all. As a dealer in the development of new markets should be in the selection of products should be the overall layout of the market, in accordance with the step by step, and each step should be a step by step, put in place, do not be too ambitious. When making decisions, we should consider more objective factors, carefully layout, and do not think with a subjective attitude, so that we can effectively avoid some unnecessary risks. As long as dealers do this, I believe that they can get twice the result with half the effort when opening up new markets, and quickly enter new markets and establish a new blue ocean.